PUBLIC RELATIONS & BRAND STRATEGY

I work with each client to identify their goals and then evaluate how to strategically collaborate in order to achieve impactful results in today’s fast-moving media landscape. I use my carefully curated network of media, influencers, celebrities, and connectors to share news on a global scale. I specialize in storytelling and narrative development, both from the consumer and the business perspective. I craft messaging that is authentic and drives the conversation. From media list curation to consistent pitching, follow up, media monitoring and tracking, my goal is to spread awareness and understanding of your brand.

Moreover, I specialize in launching and guiding global brands as they navigate the specifics of the US consumer market. I consult on PR strategy, product launches, sales partnerships and experiential opportunities.

CELEBRITY SEEDING

I work side-by-side with both startup and established brands to develop understand their goals and implement a thoughtful celebrity and influencer seeding strategy—from launch phase to execution. My work spans both the online and offline worlds, evaluating key partnerships, consulting on aesthetic look and feel, creative direction, and signature product development.

PARTNERSHIPS & EXPERIENTIAL ACTIVATIONS

I have an innate ability to pair the right talent with the right brand in order to increase awareness and create valuable 3rd party advocacy. I've worked with hundreds of fashion designers, celebrities, and influencers to craft signature programming that results in relevant brand halo and longstanding partnership.

From exclusive designer collaborations and product line to pop-ups, launch events, and intimate engagements, I have extensive experience in creating unique and impactful partnerships and activations for brands that foster community, increase conversation, drive buzz and awareness, as well as traditional and social media engagement.