BABYBJÖRN, the beloved, Swedish-heritage baby brand, has an important mission—to develop good, functional and safe products for the littlest ones. Their carriers, bouncers, portable cribs, and bath and kitchen gear follow babies through their development all the way up to the age of three. Products from BABYBJÖRN are distinguished by their incomporable safety as well as their simple, classic yet modern design—they’re timeless and appeal to mothers, fathers and babies.

For the past 5 years, I have served as the strategic PR and celebrity / influencer lead for BABYBJÖRN North America. During my tenure at BABYBJÖRN, I have consistently delivered top tier media coverage as well as executed several bespoke PR, product launch, and thought leadership campaigns. I have helmed the brand’s successful celebrity and influencer content partnerships and strategic earned seeding, concepted and produced multi-media communications efforts, and spearheaded meaningful, charitble initatives. My expertise in the family / lifestyle space helped establish critical, earned consumer media and trade-related relaltionships that has yielded over 100B media impressions and 800+ traditional and social media placements.

Since the 1920s, Falcon Enamelware has been an icon of British home life. In 2011, the original collection was revitalised – creating new colours and cookware sets along with increasing the gauge of the classic mug, making the products more durable and hard wearing. As well as timeless elegance, Falcon Enamelware has enduring strength. Enamelware is porcelain fused onto heavy-gauge steel, giving it many admirable qualities - durability, smoothness and chemical-resistance. It can assume brilliant, long-lasting colours, and cannot burn. If you drop it, it may chip but it won’t break.

I assumed the role of US PR and Brand Strategy Lead for Falcon in Spring 2023.

aarke is a Swedish brand that purposefully designs and engineers premium products that inspire people around the world to commit to a more sustainable lifestyle. Since 2013, the brand has been on a mission to make water better. By giving it beautiful, personalized bubbles, delicious flavors, and state-of-the-art pureness. While we’re upgrading your water, we’re upgrading your countertop, kitchen, and life as well. Through iconic design, smart engineering, and durable materials we turn your everyday routines into small moments of pleasure.

In late 2022, I assumed the role of US PR Lead for aarke managing their North America communications, strategy, as well as VIP and Celebrity partnerships.

eBay Inc. is a global commerce leader that connects millions of buyers and sellers in 190 markets around the world. The company exists to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. The ebay.com marketplace is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection.

My work at eBay North America spanned over 8+ years, most of which I spent focusing on the brand’s fashion, pop culture, and charitible initiatives. I served as eBay’s first Trend and Pop Culture expert, and had a fashion/ celebrity focused role on eBay’s Consumer PR and Communications team.

In the runup to the site’s re-imagining of the Fashion vertical, I was installed as the fashion PR lead, helping to relaunch eBay’s beloved fashion category with a series of creative and innovative communications initiatives including: designer exclusive collections with Narcisco Rodriguez, Derek Lam, Alexander Wang, Rebecca Minkoff, The CFDA, Chris Benz, and Jonathan Adler, You Can’t Fake Fashion (anti-counterfeiting effort), eBay Designer Collective, eBay Selling Style and many, many more bespoke and experiential efforts.

My time at eBay also included serving as the main in-house liaison for celebrity talent procurement as well as a conduit for early social media channel development and influencer engagement strategy. I also had an expanded role as an on-air expert, appearing on national and regional broadcast television and serving as on-screen talent for proprietary videos for eBay’s fashion-related mobile applications.

The Particulars is a social-first platform designed to help you master your accessories game. We discover that necklace that makes your heart suddenly beat a little faster, the perfect hat that completes your weekend look, the shoes that bring you five compliments before lunch. As a globetrotting addict, The Particulars Creative Director, Melissa Akkaway, brings her favorite finds from around the world, giving you an insider’s look at what’s trending and timeless.

Since its inception in 2018, I have served as Chief Content and Partnerships strategist for The Particulars, an LA-based digital platform focused on accessories. My close partnership with The Particulars Creative Director, Melissa Akkaway, has led to a multitude of much-lauded creative efforts both online and off.

I developed, implemented, and lead the platform’s long-standing interview series which has featured over 115 influential tastemakers and has flourished into thriving community of like-minded, female entrepreneurs. I also lead the business on strategic, social-focused partnerships, produce experiential, co-branded events, and consult on critical growth initiatives like the 2021 launch of the signature N.i.C.E. Pack utility waist bag. Utilizing my past experience as an editor-in-chief, my role at The Particulars leverages my expertise in content and editorial ideation, creative coordination, as well as digital and event production.

For over 25 years, BÉABA (pronounced bay-ah-buh) has been known around the world for creating luxurious, innovative and French-designed baby products. It all began with the Babycook, a steam cooker and blender for making baby food, and has since evolved into a multi-category assortment including feeding accessories, gear and apparel.

As PR lead, my role at BÉABA helped share the message of brand’s unparalleled quality and sentiment that parenting should be made as easy as possible. Through my 2+ year tenure consulting with the brand, we establisted loyalty amongst media, consumers, influencers, and celebrities alike. During my time working with the brand, I secured over 110 traditional and social media placements that totaled over 1.1B impressions.

Iconery was a direct-to-consumer jewelry startup and the ultimate destination for your jewelry obsession. My role at Iconery was to guide brand communications, lead strategic partnerships and collection development, and provide counsel to the brand’s CEO and founder, Ivka Adam, and Creative Director, Andrea Linett. The brand’s goal was to make shopping for fine jewelry easy and accessible without the retail markup.

Iconery was a female founded company based in Venice Beach, CA that hand-picked treasures and executed collaborations—both classic and on-trend—by heavy hitters like Luv AJ, Rashida Jones, Stone Fox Bride, Daryl K., goop, and others so consumers could shop an always-expanding, curated selection of fine, customizable jewelry.

Beloved by kids, parents, & educators, Canticos is the #1 bilingual preschool brand. They make learning fun with bilingual books, apps, games, and award-winning animated videos, based on nursery rhymes beloved around the Spanish-speaking world.

I was brought on to the Canticos team in late 2020 to help consult and lead on PR strategy, conduct outreach to targeted parenting and lifestyle outlets, and establish a high-profile celebrity seeding program. Since joining and in short order, I’ve been able to secure 50+ media placements and over 473M impressions.

Made By Gather is a portfolio of kitchen brands aimed at fostering human connection in the kitchen. Brands include: CRUX, CRUXGG, CRUX x Marshmello, Beautiful by Drew Barrymore, BELLA, and BRIM.

The brand makes small kitchen appliances and kitchenware for the modern consumer aspiring to make their kitchen a more special place. Accessibility and premium design are at the core of everything we do: we make high-quality small kitchen appliances and kitchenware at accessible price points and bring a premium feel to everything we create.

Made by Gather also partners with cultural innovators aiming to make a difference around the table. Partners include: Drew Barrymore, Ghetto Gastro, and more.

I lead communications for Made by Gather and in late 2021, brought CRUXGG at Target to market and in 2022, launched CRUX x Marshmello. During my tenure with CRUXGG and CRUX x Marshmello, we have been able to secure over 18B traditional and social media impressions with a diverse set of media and influencers. My leadership also focused on the sourcing and overall management of celebrity seeding and influencer engagement which averaged 4.5M in reach and an impressive 94% engagement rate.